The Town of North Attleboro and twenty-five local merchants have begun a gift card program entitled “Big Red Bucks”. The merchants have each been given two hundred Big Red Bucks cards worth $5 each. When a customer spends $50 for merchandise at one of the participating merchants, they will be given a Big Red Bucks card which can be redeemed at any of the participating merchants. Cards will be given for sales in $50 increments. For example, if a customer purchases $100 of merchandise, he/she will be given two gift cards. The cap on eligible sales is $150.