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The Big Red Bucks program was a sales incentive program which the Town of North Attleboro sponsored to encourage sales at local merchants.
The town printed $25,000 in gift cards with a unit value of $5.
The cards were awarded to customers by participating merchants as a way of thankingthe customers for their patronage.
The program ran from April through May, and participating merchants said itwas very successful.
Big Red 311
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